The height of the icon ranges from 6 feet to 12 feet, however, the size can vary according to the requests made by the customer. Some of the idols are that of- Ganesha, Subramanya, Rama. Krishna, Vishnu, Lakshmi, Parvathi, Saraswathi, Hanuman, and so on. The most popular icon is that of Shiva or Natraja.
All deities are either shown with their vahanam or their typical accessories such as a conch, rosary beads, and in some cases, even musical instruments. Many times, the design or figure of the deity is a depiction of a particular event that took place in their life. For example, while Krishna is generally sculpted standing in the tribhangi pose with a flute to his lips, he is also created in the Kaaliya Mardana pose, dancing over the coils of the poisonous serpent Kaaliya or expounding the Geetha to Arjuna.
These icons may either be stand-alone pieces or they could be made in pairs. The most popular pairs are that of Shiva and Parvati, or Vishnu and Lakshmi. Sometimes, these icons could also be made in the form of a group, such as that of Ram, Laxman, Sita, and Hanuman. Apart from the icons of worship, many icons of men, women, and animals are made as pieces of decoration. These icons are shown holding lamps, flowers, or vessels.
All icons are placed on a pedestal to give them stability and every single measurement is done according to the Shilpa Shastra. The basic unit of measurement is ‘tala,’ which is defined as the distance between the end of the lower jaw and the hairline. The tala is divided into 12 equal parts called, ‘angula’ which is further divided into 8 ‘yava’ and so on, until the smallest unit, ‘paramanu.’ These measurements are noted with the help of a narrow ribbon of a coconut tree leaf cut to the length required by the icon and folded at different lengths in proportion to the length of the various icon parts. This creased palm ribbon is stored in water until the icon is completed.
In terms of the aesthetics of the icon, poetry verses can be found instructing and guiding the Sthapathis-